DURING THIS SERIES WE'LL DISCUSS...
Tips to Make the Most of Upcoming Shows
June 2, 2021 - 5pm PT
Join us for this Instagram LIVE chat on helpful suggestions on marketing your event to success! We’ll discuss the importance of collecting a list, a proper communication strategy to get people to attend your event and email + ecommerce considerations for the “day-of” your event.
WATCH REPLAY
Connect with Customers & Share Your Story
June 16, 2021 - 5pm PT
One of email marketing’s biggest challenges is knowing what to say and how to say it to warrant action from your audience. In this Instagram LIVE chat we’ll discuss the type of content to send, who to send it to and how to save time when sending your emails using automation, to see real business results.
WATCH REPLAY
Take Action with Collected Customer Data
June 30, 2021 - 5pm PT
What do you do now that you’ve started sending your emails? In this Instagram LIVE we’ll discuss how to use your data and reports to maximize your next interactions with your audience. We’ll discuss automation and using A.I. to do the work for you so that you can take your email marketing to the next level.
WATCH REPLAY
“The best marketing doesn’t feel like marketing."
-Tom Fishburne
Building your email list and connecting with your customers to grow an authentic community is not about selling, it’s about telling your story and serving your audience. The best place to make those connections is through email.
Whether you’re just starting out or you know you could be doing more with your email marketing, in this 3-part Instagram Live series, we'll take a deep dive into how to build your email list, connect with your customers, share your story and make the most out of automations and data to ensure that every word you write is doing its job to help you build your brand.
Each session closes with a Live Q & A, so bring your questions and get FREE email advice from a marketing expert.
This IG Live Series is a MUST-ATTEND if...
You know you should be sending regular emails to your audience but you aren’t sure what to say or how often to send emails. Maybe you even have the fear of boring or annoying your audience
Your email list is small (or doesn’t even exist yet) and you want to grow it but you aren’t sure where to start. Perhaps you’re fed up with putting your heart and soul into social media posts and not getting the traction you think they deserve.
You know you should be paying attention to your email stats but you’re not sure what to look out for or how to use the information to up-level your marketing. Maybe you even avoid looking at your open and click rates or your unsubscribes because the numbers make you want to slam your computer shut and go into a Netflix and Jeni’s Splendid Ice Creams binge-a-thon.
We're going to help with all of that and more!
Meet Your Hosts!
NICOLE STEVENSON, DEAR HANDMADE LIFE
My desire to help other creatives pursue their dream business and discover the joy of making led me away from my own handmade business and into teaching, consulting, running my own workshop studio and eventually co-founding Dear Handmade Life in 2007. Now, I connect, educate and shorten the learning curve for other creatives by sharing what I’ve learned through the Dear Handmade Life events, blog and podcast. I have a BA and an MA in English from San Francisco State University and a dual “PhD” in crafting to keep your sanity and badass business skills from the School of Life.
JENNA SHAFFER, CONSTANT CONTACT
As a certified, industry expert and with over a decade in the digital marketing space, Jenna brings her vast knowledge of Email and Online Marketing into the classroom with an interactive and energetic spirit. Her passion and experience comes from many years of working closely with thousands of local organizations, small businesses and nonprofits through both online and live seminars, to improve their growth and expand their reach. Born and raised in a family of small business owners, she is passionate and inspired by small business owners and is highly driven to help them succeed.
About Constant Contact
Constant Contact is a trusted partner in helping small businesses drive results with online marketing. Their tools make it easy to build a professional presence, attract customers, and sell more online—helping you move your business forward.
Save the Dates
Work-It Wednesday
Episode 1
Tips to Make the Most of Upcoming Shows
Work-It Wednesday
Episode 2
Connect with Customers & Share Your Story
Work-It Wednesday
Episode 3
Taking Action with Collected Customer Data
We can't wait for you to join us!
Register today!
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